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This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations.

This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares you to take leadership, management, and entrepreneurial roles in the public and private sectors. You are taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations. MEBA is a high-quality program advancing current business practices at the intersection of innovation, leadership and entrepreneurship. You may concentrate in: Digital Marketing, Business Analytics, Entrepreneurship, or you can create an individualized plan.

Harrisburg University’s Center for Innovation and Entrepreneurship

Becoming a successful entrepreneur is more than coming up with a great idea. It is about taking that idea and making it a solution that helps many customers. It is about listening to your customers, adjusting your product to fit their needs, and about coordinating a large business effort with suppliers, employees, and customers. This effort is called Innovation. The Entrepreneurship concentration will teach you business planning, team development, and problem solving. Within this concentration, you can have the opportunity to work with others that have started successful companies and potential investors through Harrisburg University’s Center for Innovation and Entrepreneurship to transform your idea into a new business venture.

Program Goals

Graduates of the Bachelor of Science in Management, Entrepreneurship, and Business Administration program are able to:

Program Concentrations

Program Lead

 Stephen  Penn, DM, PMP

Stephen Penn, DM, PMP Associate Professor of Business Analytics & MEBA Program Lead

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Program Courses

The program requires a total of 48-49 semester hours: 30 semester hours from the required Core courses 18-19 semester hours completed in one of the following concentrations: Individualized, Digital Health, Digital Marketing, Business Analytics, and Entrepreneurship. The semester hour value of each course appears in parenthesis ( ).

MEBA 110 – Introduction to Business and (3 credits)

The goal of this course is to introduce entrepreneurship concepts by providing insight into entrepreneurial processes-from finding and evaluating good business opportunities to new venture start-up and growth issues-and entrepreneurial behavior, a critical success factor in new venture creation. The student will learn how businesses are structured and study data from business operations. The student will analyze and evaluate business data to make decisions. The student will learn how to use spreadsheets for analysis to make informed decisions, use written communication to justify those decisions, and deliver oral presentations to communicate those decisions.

MEBA 225 – Accounting (3 credits)

The student learns the basic concepts and standards underlying managerial accounting systems. The student learns how to produce income statements, balance sheets, and cash flow statements. The student also learns how these documents describe the state of the firm in terms of revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The emphasis of this course is for the student to understand the internal operations of a firm and how those operations are reflected in documentation

MEBA 230 – Marketing (3 credits)

Marketing is defined as the process of getting the right products to the right people, at the right place, time, and price by using the most effective promotional course of action. Marketing is also defined as providing goods and services that meet or exceed expectations of potential consumers’ needs and wants. The student will learn what makes a company embrace ethics in professional decision-making; what encourages corporations to become socially responsible; what the processes are for product concepts, product development, and types of consumer products and services; how companies research the market, configure market segmentation, and target their market; and how companies develop online marketing strategies in order to target consumers and businesses.

MEBA 250 – Corporate Innovation and (3 credits)

This course covers the use of entrepreneurial capabilities to develop new ventures, products, and processes. These concepts can be used with start-ups or within an established organization. The student is introduced to some of the core concepts and analytical tools used in entrepreneurship as part of a strategy for growth, updating a company’s offerings, or developing totally new products. In order to instantiate these changes, the student will integrate services, markets, internal processes, quality, community relationships, and customer experience.

MEBA 322 – Decision Theory (3 credits)

This course provides the student with general and applied decision theory. Decision making processes and biases are discussed within individual, group, and organizational levels. The student learns how decision biases can be leveraged to predict and “nudge” behavior and to improve impressions. Ethical considerations are also discussed

MEBA 335 – Business Law and Ethics (3 credits)

The purpose of this course is to define fundamental legal terminology regarding contracts, torts, property, and wills, as well as differentiate between business ethics and legal issues. The course provides the student with foundational information about the U.S. legal system and dispute resolution and their impact on business. The major content areas will include general principles of law, the U.S. Constitution, legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context.

MEBA 340 – Introduction to Innovation and (3 credits)

This course introduces the student to the tools and mindset required to be an innovator and an entrepreneur. Through innovation, design thinking, and entrepreneurship, this course leads the student through the processes used for finding problems worth solving and mobilizing the resources to solve them.

MEBA 350 – Finance (3 credits)

This course builds on MEBA 225 Accounting. The student will learn how to analyze firms’ financial statements and disclosures and determine how to use financial statements in valuation of a firm’s strategy and future. This course is very applied and will use data from a variety of sources, especially data generated from the student’s experiential projects. The student will acquire an understanding of both the “how” of accounting procedures and the underlying reasons “why” these practices are adopted. These skills are essential for pursuing a broad range of professions in management, analysis, entrepreneurialism, law, and finance.

MEBA 425 – Product Management (3 credits)

This course provides the student with the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. By completing this course, the student is in a position to create an activity plan to bring their brand strategy to life – both externally towards consumers and internally to employees.

MEBA 432 – Management and Innovation (3 credits)

To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student will examine critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.

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